Where Are You Located On The Internet?
I‘m sure most of us have heard this phrase. It has been used in both residential and commercial real estate.
For a homeowner the location of the home purchase is so important, that people will spend top dollar to be located in the right city, neighborhood, and on the best street. In the commercial world; for a local shop owner, location is important for foot-traffic. Since the focus here is on the internet, I STILL use the phrase: location, location, location.
What about your search location, organic location, paid location? Things have not changed in regards to basic marketing. Your business needs to be where it will be seen. If you are a local business owner and have a brick and mortar location, not only is foot traffic essential to your business success, now your location on the web is just as important!
A vital fact: 80% of searches are looking for a product or service in their local area. This should cause a light bulb to turn on. If that many searches are done each month, what would just 5% of those searches viewing your business do for your bottom line?
Let’s say you own a Beauty Shop: Google says there are 2.7 million searches done each month for the keyword “beauty shop”.
I hope the light bulb is illuminating as to how location, location, location is just as important on the internet as it is on Main Street. It is apparent that the corner shop can bring in customers from your local community, if the customers find the shop when they perform an internet search.
If you have not listed your business on the top search engines (Google, Yahoo, Bing), the question is: why not? Your competitors are!! If you have not setup your Google Places listing, why not? Your competitors have. Why give them all the (location) traffic…
Location 1 -Search Engines Listing
Location 2 – Online Business Directories
Location 3 – Social Media (Facebook, LinkedIn, Twitter, Pinterest, Instagram)
Where Are You Located On The Internet?
Pauline Cook has spent the past 15+ years in the IT field providing computer support, website maintenance, and social media management. Currently, she is the IT Manager for a non-profit organization and the owner of Local Business Consulting, providing clients with tailored social media presence services.
